With the spring summer 2011 season approaching we are beginning to see more and more ad campaigns from various well known designers who are promoting their fabulous creations highlighting the most popular fashion trends in the process. One of the most interesting marketing strategies when it comes to ad campaigns is the one adopted by the Burberry brand.
The brand has chosen an evolving ad campaign as their marketing strategy, which means the photos of the collection will change each month to give the public the opportunity to see more of the several designs available and keep things fresh and interesting. The photos will highlight different collections each month highlighting designs from Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories.
The brand has chosen an evolving ad campaign as their marketing strategy, which means the photos of the collection will change each month to give the public the opportunity to see more of the several designs available and keep things fresh and interesting. The photos will highlight different collections each month highlighting designs from Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories.
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